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Impact of European Data Protection Reform on direct marketing
(Riga Graduate School of Law, 2019)
This study explored the influence of the legislation adopted under the EU Data Protection Reform on the direct marketing. Since the introduction of the previous data protection legislation, the amount of data collected, ...
Compliance with the General Data Protection Regulation and violations under it
(Riga Graduate School of Law, 2019)
The General Data Protection, replacing the Directive 95/46/EC brings more strict obligations with respect to data subject’s rights and data security. The main objective for the research of violations under the General Data ...
The loyalty program compliance together with the General Data Protection Regulation in the Baltic States
(Riga Graduate School of Law, 2019)
Nowadays life is not imaginable without loyalty programs. Almost every good or service provider has introduced to loyalty programs that are widely used. Loyalty programs are a marketing strategy to encourage the customer ...
The limits of legitimate business interest with respect to processing of children's data
(Riga Graduate School of Law, 2019)
The research is specifically focused on processing of children's data since it is an even more focused field of data protection which is given separate provisions in international and national legislation. Moreover, it is ...