Browsing RJA Bakalaura darbi / RGSL Bachelor Thesis by Author "Blaua, Krista"
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The loyalty program compliance together with the General Data Protection Regulation in the Baltic States
Blaua, Krista (Riga Graduate School of Law, 2019)Nowadays life is not imaginable without loyalty programs. Almost every good or service provider has introduced to loyalty programs that are widely used. Loyalty programs are a marketing strategy to encourage the customer ...