SIA "MEDIAPARKS" digitālā mārketinga plāna izvērtējums
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Latvijas Universitāte
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lav
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Kvalifikācijas darba autors: Latvijas Universitātes, Biznesa, vadības un ekonomikas fakultātes, pirmā līmeņa profesionālās augstākās izglītības studiju programmas “Komercdarbības organizācija” Tukuma filiāles 3. kursa studente Anete Barisa. Kvalifikācijas darba vadītājs: Mag. Oec, Jānis Bisenieks, Latvijas Universitātes Biznesa, vadības un ekonomikas fakultāte. Kvalifikācijas darba tēma: SIA “MEDIAPARKS” digitālā mārketinga plāna izvērtējums. Kvalifikācijas darba mērķis ir izvērtēt uzņēmuma SIA “MEDIAPARKS” izveidoto digitālā mārketinga plānu. Kvalifikācijas darba: Pirmajā nodaļā: autore atspoguļo mārketinga teorijas aspektus, parādot digitālā mārketinga stratēģijas izveidošanas veidus un procesus. Otrajā nodaļā: Autore atspoguļo SIA “MEDIAPARKS” mārketinga stratēģijas mērķus, tirgus mērķa segmentāciju, produktu pozicionēšanu, balstoties uz teorijas avotiem. Trešajā nodaļā: Tiek aprakstīts IT industrijas uzņēmuma SIA “MEDIAPARKS” digitālā mārketinga plāns, kā arī faktori, kas jāņem vērā veicot analīzi. Ceturtajā nodaļā: Darba autore analizē pieejamos statistikas datus par mājas lapu apmeklējumiem un sociālo mediju aktivitātēm un to sasniegto rezultātu saistību ar izvirzītajiem mērķiem. Kvalifikācijas darbs sastāv no 4 nodaļām, tabulām un attēliem. Tiek izmantoti gan latviešu valodas, gan angļu valodas literatūras avoti. Darbs sastāv no 45 lapām.
Author of the qualification paper: University of Latvia, Faculty of Business, Managment and Economics, 3rd year student of the Tukums branch, Anete Barisa Supervisor of the qualification paper: University of Latvia, Faculty of Business, Management and Economics, Mag. Oec, Jānis Bisenieks Theme of the qualification paper: Evaluation for Ltd. MEDIAPARKS digital marketing plan. The objective of the qualification paper: to evaluate the digital marketing plan for the Ltd. MEDIAPARKS. Qualification paper: First chapter: The author reviews the theory of marketing, combining digital marketing strategy methods and processes from different sources Second chapter: The author reflects MEDIAPARAKS Ltd. marketing strategy goals, target market segmentation, product positioning in regards to the theory. Third chapter: The author describes MEDIAPARKS Ltd. digital marketing plan, as well as factors, that need to be considered for the analysis. Fourth chapter: The author analyses available company’s statistical data from their website and social media and their results in regards to marketing strategy’s set goals. The qualification paper consists of 4 chapters, tables and images. In the qualification paper are being used Latvian and English literature sources. The paper consists of 45 pages in total.
Author of the qualification paper: University of Latvia, Faculty of Business, Managment and Economics, 3rd year student of the Tukums branch, Anete Barisa Supervisor of the qualification paper: University of Latvia, Faculty of Business, Management and Economics, Mag. Oec, Jānis Bisenieks Theme of the qualification paper: Evaluation for Ltd. MEDIAPARKS digital marketing plan. The objective of the qualification paper: to evaluate the digital marketing plan for the Ltd. MEDIAPARKS. Qualification paper: First chapter: The author reviews the theory of marketing, combining digital marketing strategy methods and processes from different sources Second chapter: The author reflects MEDIAPARAKS Ltd. marketing strategy goals, target market segmentation, product positioning in regards to the theory. Third chapter: The author describes MEDIAPARKS Ltd. digital marketing plan, as well as factors, that need to be considered for the analysis. Fourth chapter: The author analyses available company’s statistical data from their website and social media and their results in regards to marketing strategy’s set goals. The qualification paper consists of 4 chapters, tables and images. In the qualification paper are being used Latvian and English literature sources. The paper consists of 45 pages in total.