Pārrobežu mārketinga vadība: kanāli un stratēģijas
Autor
Brown, Philip J
Co-author
Latvijas Universitāte. Biznesa, vadības un ekonomikas fakultāte
Advisor
Šumilo, Ērika
Datum
2020Metadata
Zur LanganzeigeZusammenfassung
The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored.