Pārrobežu mārketinga vadība: kanāli un stratēģijas
Author
Brown, Philip J
Co-author
Latvijas Universitāte. Biznesa, vadības un ekonomikas fakultāte
Advisor
Šumilo, Ērika
Date
2020Metadata
Show full item recordAbstract
The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored.