Pārrobežu mārketinga vadība: kanāli un stratēģijas

dc.contributor.advisor	Šumilo, Ērika
dc.contributor.author	Brown, Philip J
dc.contributor.other	Latvijas Universitāte. Biznesa, vadības un ekonomikas fakultāte
dc.date.accessioned	2020-12-03T02:01:11Z
dc.date.available	2020-12-03T02:01:11Z
dc.date.issued	2020
dc.identifier.other	78785
dc.identifier.uri	https://dspace.lu.lv/dspace/handle/7/52949
dc.description.abstract	The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored.
dc.language.iso	lav
dc.publisher	Latvijas Universitāte
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	Vadībzinātne
dc.subject	Marketing management
dc.subject	Cross border
dc.subject	Market entry
dc.subject	Corporate strategy
dc.title	Pārrobežu mārketinga vadība: kanāli un stratēģijas
dc.title.alternative	Cross Border Marketing Management: Channels and Strategies
dc.type	info:eu-repo/semantics/masterThesis