QR kodu kā tirdzniecības instrumenta atbilstība uzņēmumiem

Abstract

Tā kā tehnoloģija ir pārņēmusi mārketinga pasauli, visefektīvākais mārketinga veids ir mobilais mārketings, un, mainoties tendencēm, daudzi mārketinga rīki ir praktizējuši, lai sniegtu produktīvu reklāmu. QR kodi pēdējos gados ir kļuvuši par jauno mārketinga tendenci, taču problēma ir tā, vai šie QR kodi patiešām ir produktīvi viņu centienos. Šī pētījuma mērķis ir analizēt, vai uzņēmumi, kas izmanto QR kodus kā savu mārketinga rīku, var sasniegt savus mērķus vai neietekmē mārketinga shēmas, kā arī noskaidrot, vai cilvēki zina QR kodus un vai tie tos ietekmē / piesaista. Pētījuma rezultāti acīmredzami atrisina pētījuma problēmu, uzņēmumi, kas izmanto QR kodus kā mārketinga rīku, sasniedz savus mērķus savās mārketinga shēmās, un cilvēki zina QR kodus, un tie tos ietekmē / piesaista.

As technology has taken over the world of marketing, the most effective type of marketing is mobile marketing and as trends keep changing many marketing tools have come to practice delivering productive advertising. QR codes have become the new marketing trend for the past few years but the problem is are these QR codes really productive in their endeavour. The goal of this research is to analyse whether the companies using QR codes as their marketing tool can accomplish their objectives or have no effect on their marketing schemes and also to determine whether the youth are aware of QR codes and are they influenced / attracted by them. The result of the research evidently resolves the research problem, companies using QR codes as their marketing tool do accomplish their objectives on their marketing schemes and youth are aware of QR codes and they are influenced / attracted by them.