Ar pārtiku saistītu vides reklāmu ietekme uz autovadītājiem (Rīgas ielas, 2024. gads)
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Latvijas Universitāte
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lav
Abstract
Bakalaura darba tēma ir “Ar pārtiku saistītu vides reklāmu ietekme uz autovadītājiem (Rīgas ielas, 2024. gads)” un tās galvenais mērķis ir noskaidrot, vai autovadītāji ir vides reklāmas primārā mērķauditorija. Teorētiskā bāze ir veidota, balstoties uz reklāmu un tās ietekmi uz patērētājiem, ka arī tiek aplūkota vides reklāmas nozīme un mārketinga galvenās īpašības un veidi. Darbā tiek izmantotās gan kvalitatīvas, gan kvantitatīvas pētījuma metodes kā intervija, aptauja un pētnieka novērojums.
The Bachelor's thesis topic is "The impact of food-related environmental advertising on drivers (Riga streets, 2024)" and its main objective is to determine whether drivers are the primary target audience for environmental advertising. The theoretical framework is based on advertising and its impact on consumers, as well as the significance of environmental advertising and the main characteristics and types of marketing. Both qualitative and quantitative research methods are used in the thesis, such as interviews, survey, and researcher observation.
The Bachelor's thesis topic is "The impact of food-related environmental advertising on drivers (Riga streets, 2024)" and its main objective is to determine whether drivers are the primary target audience for environmental advertising. The theoretical framework is based on advertising and its impact on consumers, as well as the significance of environmental advertising and the main characteristics and types of marketing. Both qualitative and quantitative research methods are used in the thesis, such as interviews, survey, and researcher observation.