Cenu politika tūrisma uzņēmumos
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Latvijas Universitāte
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Bakalaura darba tēma ir „Cenu politika tūrisma uzņēmumos”.
Bakalaura darba mērķis ir pamatojoties uz speciālās literatūras un cenu politikas realizācijas analīzi Latvijas viesnīcās, izstrādāt priekšlikumus veiksmīgākai cenu veidošanai viesnīcās.
Bakalaura darbā tika izmantotas šādas pētniecības metodes – speciālistu intervijas, literatūras analīze, kā arī statistiskā analīze.
Bakalaura darbā veiktie pētījumi apstiprina, ka cena veidojas tirgū no pieprasījuma un piedāvājuma. Uzņēmēja galvenais uzdevums, nosakot savas preces cenu, ir vadīties ne tikai no izmaksām, bet analizēt pieprasījumu, konkurenci un operatīvi mainīt cenas līdz ar tirgus izmaiņām
Balstoties uz darbā veiktajiem secinājumiem, tika izstrādāti priekšlikumi sekmīgākai tūrisma uzņēmumu cenu politikai.
Darbs sastāv no ievada, 4 daļām, secinājumiem un priekšlikumiem, kā arī izmantoto avotu un literatūras saraksta, 14 tabulām, 1 attēla, 1 pielikuma.
Bachelor thesis: „Pricing policy in tourism companies”. Bachelor thesis is based on special literature and pricing policy implementation analysis in Latvia hotels, propose more successful pricing strategies for hotels. Bachelor job was used research methods - expert interviews, literature analysis, and statistical analysis. Bachelor job objectives confirm that, the price is being made in market, according to demand and supply. Businessman main goal when setting price for a product is to guided not only the cost, but to analyze demand, competitors and price changes in market. Based on the findings of the work undertaken, proposals were made for better tourism company pricing policies. The work consists of an introduction, four parts, conclusions and proposals, as well as the sources and bibliography, 14 tables, 1 image, and 1 supplement.
Bachelor thesis: „Pricing policy in tourism companies”. Bachelor thesis is based on special literature and pricing policy implementation analysis in Latvia hotels, propose more successful pricing strategies for hotels. Bachelor job was used research methods - expert interviews, literature analysis, and statistical analysis. Bachelor job objectives confirm that, the price is being made in market, according to demand and supply. Businessman main goal when setting price for a product is to guided not only the cost, but to analyze demand, competitors and price changes in market. Based on the findings of the work undertaken, proposals were made for better tourism company pricing policies. The work consists of an introduction, four parts, conclusions and proposals, as well as the sources and bibliography, 14 tables, 1 image, and 1 supplement.