AirBaltic Baltic Miles lojalitātes programmas uzlabošanas iespējas
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Latvijas Universitāte
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Abstract
Bakalaura darba tēma ir “airBaltic Baltic Miles lojalitātes programmas uzlabošanas iespējas” .
Bakalaura darba mērķis ir, pamatojoties uz literatūras izpēti un tirgus analīzi, izstrādāt
priekšlikumus, lojalitātes programmas uzlabošanai. Pirmajā daļā tiek ir aplūkota lojalitātes
vadības koncepcija, lojalitātes programmu veidi un aviokompāniju biežu lidojumu
programmas. Otrajā daļā tiek analizēts Eiropas aviopārvadājumu tirgus, ir ietverts
aviokompāniju lojalitātes programmu salīdzinājums un airBaltic Baltic Miles programmas
analīze. Trešajā nodaļā autors ir izstrādājis priekšlikumus Baltic Miles programmas
uzlabošanai, balstoties uz tirgus analīzes un klientu vajadzību novadītas izpētes. Praktiskajā
daļā bakalaura darba autors ir stādījis priekšā priekšlikumus programmas papildināšanai un
iespējamai uzlabošanai. Darba apjoms ir 81 lapaspuses, tajā ir iekļauti 28 attēli, 6 tabulas un
tiek izmantoti 46 literatūras avoti.
Atslēgvārdi: Biežu lidojumu programma, airBaltic, Baltic Miles, lojalitātes vadība.
The topic of bachelor thesis “Analysis and ways of improvement of airBaltic Baltic Miles frequent flyer program” . The topic of the bachelor paper is to develop suggestions for improvement of airBaltic’s frequent flyer program based on analysis of literature research and market analysis. The first part of the bachelor’s thesis is dedicated to viewing the concept of loyalty management, types of loyalty programs and airlines’ frequent flyer programs. In the second part of the thesis, author analyses European airlines’ market, including the frequent flyer programs of major airlines and its comparison with airBaltic’s frequent flyer program. Third part of the bachelor’s thesis includes propositions on boosting airBaltic’s frequent flyer program, based on market research and author held survey. In the practical part of the bachelor’s paper author has introduced ways for the program’s enhancement and possible improvement. The volume of the bachelor thesis is 81 pages that includes 28 images, 6 tables and 46 literature sources. Key words: Frequent flyer program, airBaltic, Baltic Miles, loyalty management.
The topic of bachelor thesis “Analysis and ways of improvement of airBaltic Baltic Miles frequent flyer program” . The topic of the bachelor paper is to develop suggestions for improvement of airBaltic’s frequent flyer program based on analysis of literature research and market analysis. The first part of the bachelor’s thesis is dedicated to viewing the concept of loyalty management, types of loyalty programs and airlines’ frequent flyer programs. In the second part of the thesis, author analyses European airlines’ market, including the frequent flyer programs of major airlines and its comparison with airBaltic’s frequent flyer program. Third part of the bachelor’s thesis includes propositions on boosting airBaltic’s frequent flyer program, based on market research and author held survey. In the practical part of the bachelor’s paper author has introduced ways for the program’s enhancement and possible improvement. The volume of the bachelor thesis is 81 pages that includes 28 images, 6 tables and 46 literature sources. Key words: Frequent flyer program, airBaltic, Baltic Miles, loyalty management.