| dc.contributor.advisor | Zitmane, Marita | en_US |
| dc.contributor.author | Aleksāne, Dace | en_US |
| dc.contributor.other | Latvijas Universitāte. Sociālo zinātņu fakultāte | en_US |
| dc.date.accessioned | 2015-07-06T01:10:34Z | |
| dc.date.available | 2015-07-06T01:10:34Z | |
| dc.date.issued | 2015 | en_US |
| dc.identifier.other | 50104 | en_US |
| dc.identifier.uri | https://dspace.lu.lv/dspace/handle/7/30067 | |
| dc.description.abstract | Pētījums tika veikts par humoru interneta baneru reklāmās un reklāmas pasūtītāja attieksmi pret humora izmantošanu savu preču vai pakalpojumu popularizēšanā.
Darba mērķis - noskaidrot, kāda veida humors tiek izmantots interneta baneru reklāmās un kāda ir reklāmas pasūtītāju attieksme pret humoru reklāmā. Lai noteiktu, kādi humora veidi lietoti, izmantota kvalitatīvā satura analīze. Lai noskaidrotu, kāda ir reklāmas pasūtītāju attieksme pret humoru interneta baneru reklāmās, izmantotas strukturētās intervijas.
Darbs sastāv no teorētiskās daļas, kur izklāstīts humora koncepts, humora specifika reklāmās, kā arī interneta baneru reklāma un humora uztvere; metodoloģiskās daļas, kur aprakstītas izmantotās pētniecības metodes un empīriskās daļas, kur veikta interneta baneru analīze un apkopoti interviju dati, kā arī analītiskās daļas, kurā apkopoti iegūtie rezultāti un secinājumi. | en_US |
| dc.description.abstract | The research was made about humor in internet banner advertising and advertisement customers attitude towards using humor to sell their products and services.
The aim of research is to find out what kind of humour is used in internet banner advertising and what is the attitude of advertisement customers towards the using humour in advertising. To find out what forms of humour are used in internet banner advertising, qualitative content analysis were used. To find out what is the attitude of advertisement customers towards the humour in internet banner advertising, the structured interviews were used.
The research consists of theoretical part where the concept of humour, the specific features of humour in advertising and also the advertisement of internet banner and perception of humour have been stated; empirical part where the analysis of advertisements and interviews have been made; analytical part where the gained results and conclusions have been described. | en_US |
| dc.language.iso | N/A | en_US |
| dc.publisher | Latvijas Universitāte | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Komunikācijas zinātne | en_US |
| dc.subject | humors | en_US |
| dc.subject | internets | en_US |
| dc.subject | baneri | en_US |
| dc.subject | reklāma | en_US |
| dc.subject | reklāmas pasūtītāji | en_US |
| dc.title | Humors kā instruments reklāmas efektivitātei. Interneta baneru analīze laika posmā no 2015. gada 30. marta līdz 30. aprīlim | en_US |
| dc.title.alternative | Humour as an instrument of effective advertising. Analysis of internet banner advertisements during the period from March 30, 2015 until April 30, 2015 | en_US |
| dc.type | info:eu-repo/semantics/bachelorThesis | en_US |
