Basketbola kluba "Ventspils" mārketinga komunikācija sociālajos tīklos "Instagram" un "Facebook" 2016.-2017. gada sezonā
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Latvijas Universitāte
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lav
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Bakalaura darba nosaukums ir “Basketbola kluba “Ventspils” mārketinga komunikācija sociālajos tīklos "Instagram" un "Facebook" 2016.-2017. gada sezonā.” Pētījuma mērķis ir noskaidrot, kā sociālajos tīklos Facebook un Instagram tiek komunicēts ar mērķa publikām, kā iesaistīta auditorija- skatītāji, fani, abonementu īpašnieki. Darba teorētisko pamatu veido informācija par sporta, sociālo tīklu mārketingu, kā arī sociālo tīklu un reklāmas teorija. Darbā analizēti basketbola kluba “Ventspils” ieraksti sociālajos tīklos Facebook un Instagram, kas veikti no 2016. gada 28. septembrim līdz 2017. gada 1. maijam. Rezultātā secināts, ka basketbola klubs “Ventspils” sociālos tīklus lieto aktīvi, bet pārsvarā šī komunikācija ir vienvirziena.
The aim of the bachelor’s paper “Basketball club's “Ventspils” marketing communication on social media sites “Instagram” and “Facebook” in 2016-2017 season” is to examine marketing communication on social media sites “Instagram” and “Facebook”, and to understand how the communication is made. The Paper’s theoretical base is sports and social network marketing, social network and advertising theories. Author of the Paper has analysed basketball club’s “Ventspils” posts on social media sites “Facebook” and “Instagram”, which have been made from September 28th, 2016 until May 1st, 2017. The author of the Paper has come to the conclusion that basketball club “Ventspils” is very active social media user, but mostly this communiation is one-way.
The aim of the bachelor’s paper “Basketball club's “Ventspils” marketing communication on social media sites “Instagram” and “Facebook” in 2016-2017 season” is to examine marketing communication on social media sites “Instagram” and “Facebook”, and to understand how the communication is made. The Paper’s theoretical base is sports and social network marketing, social network and advertising theories. Author of the Paper has analysed basketball club’s “Ventspils” posts on social media sites “Facebook” and “Instagram”, which have been made from September 28th, 2016 until May 1st, 2017. The author of the Paper has come to the conclusion that basketball club “Ventspils” is very active social media user, but mostly this communiation is one-way.