Grafiskā identitāte finanšu pakalpojuma sniedzējam
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Latvijas Universitāte
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lav
Abstract
Diplomdarba tēma ir „ Grafiskā identitāte finanšu pakalpojuma sniedzējam”. Bakalaura mērķis ir izstrādāt finanšu pakalpojumu uzņēmumam „Unions” grafisko identitāti. Darba teorētiskajā daļā tika apskatīta un apkopota teorētiskā literatūra par zīmolu, vizuālās identitātes definīciju un vizuālās identitātes stratēģiju un izstrādes procesu kā arī pamatinformācija par logotipiem, burtiem, krāsām un simboliem. Teorijas otrajā daļa tiek apkopota teorētiskā literatūra par finanšu pakalpojumu definīciju, par finanšu funkcijām un sistēmām, finanšu sfērā izmantotākajām krāsām. Empīriskajā daļā tika analizēti dažādu valstu finanšu uzņēmumu vizuālās identitātes. Pēc noteiktiem kritērijiem tika analizētas 15 dažādu pasaules uzņēmumu vizuālās identitātes. Radošajā daļā, balstoties uz teorētiskās un empīriskās daļas pētījumiem, tika izstrādāta finanšu pakalpojumu sniedzējam vizuālā identitāte.
The theme of the bachelor research is „Visual identity development for financial service provider”. The aim of the bachelor paper is to develop a graphic visual identity for the financial service company „Unions”. In the theoretical part of the research, the theoretical literature was reviewed and summarized about the branding, the definition of visual identity and the strategy and development process of visual identity, as well as basic information about the logotype, typography, colors, and symbols. In the second part of the theoretical research was summarized about the definition of financial service, financial functions, and systems, colors used in the financial sphere. In the empirical part of the research was to analyze different visual identities of the financial companies around the world. According to certain criteria, the visual identities of 15 different enterprises were analyzed. In the creative part, based on the theoretical and empirical part of the research, is to develop a visual identity for the financial services provider.
The theme of the bachelor research is „Visual identity development for financial service provider”. The aim of the bachelor paper is to develop a graphic visual identity for the financial service company „Unions”. In the theoretical part of the research, the theoretical literature was reviewed and summarized about the branding, the definition of visual identity and the strategy and development process of visual identity, as well as basic information about the logotype, typography, colors, and symbols. In the second part of the theoretical research was summarized about the definition of financial service, financial functions, and systems, colors used in the financial sphere. In the empirical part of the research was to analyze different visual identities of the financial companies around the world. According to certain criteria, the visual identities of 15 different enterprises were analyzed. In the creative part, based on the theoretical and empirical part of the research, is to develop a visual identity for the financial services provider.