Mikroblogošanas vietnē "Twitter.com" publicēto ziņu ticamība: baumu par "Swedbank" bankrotu gadījuma analīze (2011)
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Latvijas Universitāte
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Abstract
Bakalaura darbā pētīts viens no zināmākajiem un
plašākajiem baumu gadījumiem Latvijā, kurā viens no baumu izplatīšanās kanāliem
bija arī Twitter.
Bakalaura darbā ar aptaujas anketas palīdzību savstarpēji salīdzināta Twitter,
TV, interneta ziņu portālu un laikrakstu informācijas ticamības uztvere lietotāju vidū
un spēja kritiski novērtēt ziņu patiesumu. Šim nolūkam izmantotas Džonsona un
Kaijes (2000), Sandera (1996), Gaciano un MakGrata (1986) izstrādātās ticamības
dimensijas.
Darbā tiek meklēti efektīvi instrumenti, kas Twitter lietotājiem varētu palīdzēt
novērtēt šajā mikroblogošanas vietnē publicēto ziņu patiesumu un ticamību.
Izmantots Kastilio, u.c. (2010) pētījums. Ar tvītu kontentanalīzes
palīdzību pārbaudīts, ka Twitter ir novērojami faktori, kas signalizē par tajā publicēto ziņu nepatiesu baumu gadījumā.
Atslēgvārdi: sociālie tīkli, Twitter.com, baumas, informācijas ticamības faktori, sociālo mediju ticamības faktori
Paper examines one of the most extensive case of rumors in Latvia where one of the channels of spreading of rumors was Twitter. This work with the help of survey compares media users’ perception of information credibility posted in different media and the ability of media users to critically assess the veracity of this information. For this purpose the dimensions of news credibility created by Johnson and Kaye, Sundar, and Gaziano, McGrath are used. The work searches for effective tools that can help to assess truthfulness and credibility of news posted at micro-blogging site. The study of Castillo et. al. is used for these purposes. The content analysis of tweets verified that there are several factors that can be observed in the Twitter, that signaling of low credibility of posted news in the case of rumors. Tags: social media, twitter, rumor, information credibility, social media credibility
Paper examines one of the most extensive case of rumors in Latvia where one of the channels of spreading of rumors was Twitter. This work with the help of survey compares media users’ perception of information credibility posted in different media and the ability of media users to critically assess the veracity of this information. For this purpose the dimensions of news credibility created by Johnson and Kaye, Sundar, and Gaziano, McGrath are used. The work searches for effective tools that can help to assess truthfulness and credibility of news posted at micro-blogging site. The study of Castillo et. al. is used for these purposes. The content analysis of tweets verified that there are several factors that can be observed in the Twitter, that signaling of low credibility of posted news in the case of rumors. Tags: social media, twitter, rumor, information credibility, social media credibility