From Directive 95/46/EC to the General Data Protection Regulation: addressing the potential harm to data subjects' rights arising from personal data collection and data analytics

Abstract

This work highlights the issues of personal data collection and its use in data analytics by analyzing the potential harms to individuals rights’ arising from personal data collection and data analytics and comparing the findings with the newly developed General Data Protection Regulation, and whether the new Regulation effectively addresses the existing issues. The topic for the Bachelor thesis has been chosen due to its relevance, namely the introduction of the new General Data Protection Regulation, which fully is to be enforced in the 25th of May, 2018. The reason behind the development of the new regulation is the Directive’s 95/46 inability to address current issues which are to be faced in regards to personal data protection.