Pārrobežu mārketinga vadība: kanāli un stratēģijas
| dc.contributor.advisor | Šumilo, Ērika | |
| dc.contributor.author | Brown, Philip J | |
| dc.contributor.other | Latvijas Universitāte. Biznesa, vadības un ekonomikas fakultāte | |
| dc.date.accessioned | 2020-12-03T02:01:11Z | |
| dc.date.accessioned | 2025-07-22T12:15:57Z | |
| dc.date.available | 2020-12-03T02:01:11Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored. | |
| dc.identifier.other | 78785 | |
| dc.identifier.uri | https://dspace.lu.lv/handle/7/52949 | |
| dc.language.iso | lav | |
| dc.publisher | Latvijas Universitāte | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Vadībzinātne | |
| dc.subject | Marketing management | |
| dc.subject | Cross border | |
| dc.subject | Market entry | |
| dc.subject | Corporate strategy | |
| dc.title | Pārrobežu mārketinga vadība: kanāli un stratēģijas | |
| dc.title.alternative | Cross Border Marketing Management: Channels and Strategies | |
| dc.type | info:eu-repo/semantics/masterThesis |