"SONY" MĀRKETINGA STRATĒĢIJA
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Latvijas Universitāte
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Abstract
Bakalaura darba tēma „Sony” mārketinga stratēģija.
Šajā darbā tiek analizēta un izpētīta „Sony” mārketinga stratēģija starptautiskajā tirgū,
kā arī, cik efektīvi darbojas „Sony” mārketings Latvijas tirgū.
Autore darbā apskata mārketinga stratēģijas veidus, tirgū ieiešanas instrumentus un pieejas.
Raksturo „Sony” kā starptautisku uzņēmumu, apraksta tā attīstību, koncepciju. Izpēta tā
globālo uzbūvi, kā tas iegājis ASV, Eiropas un Baltijas valstu tirgū, kādu mārketinga stratēģiju
pielietojis.
Autore dod savu vērtējumu, cik efektīvi darbojas „Sony” mārketinga stratēģija, izsaka
priekšlikumus, kas varētu „Sony” palīdzēt atgūt līdera pozīciju starptautiskajā tirgū.
Darbs sastāv no trīs daļām, tajā ietvertas piecas tabulas un seši attēli.
s The subject of this diploma work is about “SONY`s” marketing strategy. This work analyses and investigates “SONY`s” international marketing strategy, as well as the effectiveness of marketing strategy in Latvia. Author examines different types of marketing strategies, market penetration instruments and approaches. Also describes “SONY” as international company, considers its development and conception. Looks deeper in global “SONY`s” structure, used methods to penetrate USA, European and Baltic markets and the applied marketing strategies. Author gives her opinion, how effective is “SONY`s” marketing strategy, gives proposals that might help to regain their leading position within international market. This work consists of three parts, it includes five tables and six pictures.
s The subject of this diploma work is about “SONY`s” marketing strategy. This work analyses and investigates “SONY`s” international marketing strategy, as well as the effectiveness of marketing strategy in Latvia. Author examines different types of marketing strategies, market penetration instruments and approaches. Also describes “SONY” as international company, considers its development and conception. Looks deeper in global “SONY`s” structure, used methods to penetrate USA, European and Baltic markets and the applied marketing strategies. Author gives her opinion, how effective is “SONY`s” marketing strategy, gives proposals that might help to regain their leading position within international market. This work consists of three parts, it includes five tables and six pictures.