Veikala "Spirits&Wine " reklāmu efektivitāte un mērķauditorijas attieksme pret tām
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Latvijas Universitāte
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lav
Abstract
Bakalaura darba tēma ir “Veikala "Spirits&Wine " reklāmu efektivitāte un mērķauditorijas attieksme pret tām”. Darba mērķis ir noskaidrot kā “Spirits & Wine” organizē savas BTL reklāmu aktivitātes, kāda ir to efektivitāte un auditorijas vērtējums. Teorētiskajā daļā ir iekļautas nodaļas par reklāmu, pārliecināšanas komunikāciju, pārliecināšanas komunikāciju reklāmā, reklāmas efektivitāti, vizuālo merčendaizingu, BTL reklāmām un reklāmām tirdzniecības vietās. Kā pētniecības metodes tiek izmantota daļēji strukturētā intervija, ietvertais novērojums un aptauja. Pēdējā nodaļā ir izstrādāti secinājumi.
The topic of this bachelor thesis is "The effectiveness of "Spirits&Wine" store advertisements and the target audience's attitude towards them". The aim of the thesis is to find out how “Spirits & Wine” organises its BTL advertising activities, what is their effectiveness and audience's evaluation. The theoretical part includes chapters on advertising, persuasive communication, persuasive communication in advertising, advertising effectiveness, visual merchandising, BTL advertising and point-of-sale advertising. A semi-structured interview, participant observation and survey are used as research methods. Conclusions are drawn in the last chapter.
The topic of this bachelor thesis is "The effectiveness of "Spirits&Wine" store advertisements and the target audience's attitude towards them". The aim of the thesis is to find out how “Spirits & Wine” organises its BTL advertising activities, what is their effectiveness and audience's evaluation. The theoretical part includes chapters on advertising, persuasive communication, persuasive communication in advertising, advertising effectiveness, visual merchandising, BTL advertising and point-of-sale advertising. A semi-structured interview, participant observation and survey are used as research methods. Conclusions are drawn in the last chapter.