Interneta mārketinga rīku izmantošana Latvijas mazos un vidējos uzņēmumos
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Latvijas Universitāte
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Abstract
Uzņēmumu konkurētspējas palielināšana ir tieši saistīta ar efektīvu resursu sadali kā arī izmantošanu un 21. gadsimtā efektīva interneta mārketinga rīku resursu izmantošana pozitīvi ietekmē gan apgrozījuma rādītājus, gan komunikāciju ar klientiem. Darbā pētāmā problēma un piedāvātie tās risinājumi ir saistīti ar to, kā Latvijas mazie un vidējie uzņēmumi izmanto šos rīkus.
Darbā tika izvirzīti divi mērķi. Pirmais-izpētīt interneta mārketinga rīku izmantošanu Latvijas mazos un vidējos uzņēmumos, analizēt iegūtos datus, identificēt problēmas un piedāvāt tām risinājumus. Otrs mērķis bija pierādīt interneta mārketinga rīku izmantošanas finansiālo izdevīgumu.
Dati tika apkopoti, veikti secinājumi, kā arī piedāvāti modeļi problēmas risināšanai, otrs darba mērķis, pierādīt interneta mārketinga rīku izmantošanas ekonomisko izdevīgumu, tika sasniegts daļēji.
Atslēgvārdi: mārketinga rīki, analīze, mazie un vidējie uzņēmumi, Latvija.
Increase of company’s competitiveness is directly connected with effective allocation of resources and in 21. century effective use of internet marketing tools, positively affects company’s turnover and communication with the clients. Researched problem and the proposed solutions for it, is related with the use of those tools in Latvia’s small and medium companies. Two goals was set for this diploma thesis- to analyze use of internet marketing tools amongst Latvia’s small and medium companies, to analyze gathered data, identify the problems and offer solutions for them. The second goal- to prove financial effectiveness from the use of the internet marketing tools. Data was gathered, conclusions were made, and models for problem solving were recommended. Second goal wasn’t achieved fully. Key words- marketing tools, analysis, small and medium companies, Latvia.
Increase of company’s competitiveness is directly connected with effective allocation of resources and in 21. century effective use of internet marketing tools, positively affects company’s turnover and communication with the clients. Researched problem and the proposed solutions for it, is related with the use of those tools in Latvia’s small and medium companies. Two goals was set for this diploma thesis- to analyze use of internet marketing tools amongst Latvia’s small and medium companies, to analyze gathered data, identify the problems and offer solutions for them. The second goal- to prove financial effectiveness from the use of the internet marketing tools. Data was gathered, conclusions were made, and models for problem solving were recommended. Second goal wasn’t achieved fully. Key words- marketing tools, analysis, small and medium companies, Latvia.