Līderu komunikācijas stila ietekme krīzes laikā: diskursa analīze
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Latvijas Universitāte
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lav
Abstract
Komunikācijas metodes krīzes situācijās ietekmē sabiedrības reakciju uz krīzi. Politiķi savās runās bieži izmanto dažādus pārliecināšanas līdzekļus, lai ietekmētu klausītājus. Šī bakalaura darba mērķis ir noteikt lingvistisko līdzekļu, kas tiek izmantoti politiķu runās, ietekmi un to atbilstību aprakstiem par pārliecināšanas līdzekļu izmantošanu teorētiskajos avotos. Pētījums tika veikts, izmantojot teorētiskās literatūras analīzes metodi un korpusa analīzes un diskursa analīzes metodes. Analīzes rezultāti lielākoties atbilst valodas pētītāju ierosinājumiem; politiķi savās runās izmanto pārliecināšanas līdzekļus, tostarp personvietniekvārdus, daudzkāršojumus, retoriskus jautājumus un hipophoras. Tie tiek izmantoti, lai izceltu galvenās idejas, veicinātu emocionalitāti un palielinātu auditorijas iesaisti.
The approach to crisis communication has a direct impact on the public’s response to the crisis. Politicians often use various persuasive means in their speeches to influence the listeners. The goal of the present paper is to identify the impact of linguistic means used in politicians’ speeches and their compliance with descriptions of the use of persuasive means from theoretical sources. The research was conducted by the method of analysis of theoretical literature and methods of corpus analysis and discourse analysis. The results of the analysis mostly comply with the suggestions of scholars; politicians use persuasive means in their speeches, including personal pronouns, repetitions, rhetorical questions and hypophoras. They are used to highlight the main ideas, evoke emotionality and increase audience engagement.
The approach to crisis communication has a direct impact on the public’s response to the crisis. Politicians often use various persuasive means in their speeches to influence the listeners. The goal of the present paper is to identify the impact of linguistic means used in politicians’ speeches and their compliance with descriptions of the use of persuasive means from theoretical sources. The research was conducted by the method of analysis of theoretical literature and methods of corpus analysis and discourse analysis. The results of the analysis mostly comply with the suggestions of scholars; politicians use persuasive means in their speeches, including personal pronouns, repetitions, rhetorical questions and hypophoras. They are used to highlight the main ideas, evoke emotionality and increase audience engagement.