Capacity of existing trade mark protection in relation to infringements by 3D printing technologies in the EU

Abstract

The masters thesis will research and analyze the possible clashes between the current regulation of EU trade mark law and virtual reality of 3D printing in the context of the most common infringements by the main actors involved in 3D printing technologies - intermediaries, manufacturers and end-users. The main focus will be kept on EUTM registrations and liability of intermediaries – online platforms. In this thesis the author raises the following hypothesis: the current scope of trade mark protection in the EU will be deemphasized due to disruptive 3D printing technologies, therefore right holders should make less efforts on trade mark protection and instead strategize brand engagement. Two possible aspects of infringements will be scrutinized - 3D printed goods with infringing trade marks and infringements by CAD files containing unauthorized use of mark.