Grafiskās identitātes izstrāde izzinošā tūrisma pakalpojumu sniedzējam
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Latvijas Universitāte
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Beates Gargurnes diplomdarba tēma ir “Grafiskās identitātes izstrāde izzinošā tūrisma pakalpojumu sniedzējam”.
Izstrādājot darbu, tika veikti literatūras pētījumi un to analīze, kā arī apkopoti un, izmantojot diagrammas, analizēti tūrisma logotipi atbilstoši vairākiem izvēlētajiem kritērijiem.
Pētījuma jautājums: “Kādi grafiskie līdzekļi ir raksturīgi tūrisma industrijas vizuālajiem materiāliem?” Izanalizējot tūrisma industrijas vizuālos materiālus, tika izveidots logotips, kas atbilst mūsdienu tūrisma industrijas vizuālā tēla kopīgajām tendencēm.
Radošajā daļā tika izstrādāta tūrisma uzņēmuma “Tournesol” grafiskā identitāte.
The theme of the research paper by Beate Gargurne is “Graphic identity exploratory development of tourism service provider”. The research paper consists of the investigation and analysis of information, as well as summarization of logotypes of tourism companies and analysis of these logotypes according various established criteria using diagrams. The advanced question of the research: “What graphical aids are characteristic of visual materials of tourism industry?” According to the analysis of visual materials of tourism industry the author created a logotype which conforms to the common standards of tourism industry. The practical part of the research consists of the graphical identity created for the tourism company “Tournesol”.
The theme of the research paper by Beate Gargurne is “Graphic identity exploratory development of tourism service provider”. The research paper consists of the investigation and analysis of information, as well as summarization of logotypes of tourism companies and analysis of these logotypes according various established criteria using diagrams. The advanced question of the research: “What graphical aids are characteristic of visual materials of tourism industry?” According to the analysis of visual materials of tourism industry the author created a logotype which conforms to the common standards of tourism industry. The practical part of the research consists of the graphical identity created for the tourism company “Tournesol”.