Patērētāju attieksme pret ilgtspējības principu integrēšanu vides jomā mazumtirdzniecības tīklu uzņēmumos.
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Latvijas Universitāte
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lav
Abstract
Ilgtspējas jautājumi kopumā, kā arī konkrēti vides jomā šobrīd ir ļoti aktuāli pasaules mērogā. Arī mazumtirdzniecības uzņēmumi aizvien aktīvāk pievēršas ilgtspējības principu ieviešanai un attīstīšanai savā darbībā. Bakalaura darba mērķis bija Izpētīt uzņēmumu “Maxima” un “Lidl” attīstību ilgtspējības jomā, kā arī noskaidrot patērētāju izpratni, viedokli un paradumus saistībā ar vides ilgtspējības aspektiem mazumtirdzniecībā kopumā un konkrēti “Maxima” un “Lidl” uzņēmumos Latvijas mērogā. Pamatojoties uz darbā iegūtajiem datiem, tika identificēti trūkumi un sniegi priekšlikumi to novēršanai. Bakalaura darbs sastāv no 68 lappusēm, 23 attēliem, 2 tabulām un 2 pielikumiem.
Sustainability issues in general, as well as in the field of environment in particular, are currently very topical on a global scale. Retail companies are also increasingly actively focusing on the implementation and development of sustainability principles in their operations. The aim of the bachelor's thesis was to study the development of the companies “Maxima” and “Lidl” in the field of sustainability, as well as to determine consumer understanding, opinions, and habits related to environmental sustainability aspects in retail in general and specifically in the “Maxima” and “Lidl” companies in the context of Latvia. Based on the data obtained in the work, shortcomings were identified and proposals were made to eliminate them. The bachelor's thesis consists of 68 pages, 23 images, 2 tables and 2 appendices.
Sustainability issues in general, as well as in the field of environment in particular, are currently very topical on a global scale. Retail companies are also increasingly actively focusing on the implementation and development of sustainability principles in their operations. The aim of the bachelor's thesis was to study the development of the companies “Maxima” and “Lidl” in the field of sustainability, as well as to determine consumer understanding, opinions, and habits related to environmental sustainability aspects in retail in general and specifically in the “Maxima” and “Lidl” companies in the context of Latvia. Based on the data obtained in the work, shortcomings were identified and proposals were made to eliminate them. The bachelor's thesis consists of 68 pages, 23 images, 2 tables and 2 appendices.