Instagram blogeru mārketinga aktivitātes un auditorijas piesaistīšanas metodes
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Latvijas Universitāte
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lav
Abstract
Bakalaura darba “Instagram blogeru mārketinga aktivitātes un auditorijas piesaistīšanas metodes” mērķis ir izpētīt blogeru izmantotos mārketinga un auditorijas piesaistīšanas paņēmienus un padomus Instagramā, balstoties uz uztveres likumiem. Darbā izmantotas Festingera sociālās salīdzināšanas teorija, Maksa Verthimera “Uztveres likumi” un nelineārā domāšana zinātnē. Blogeru un sekotāju anketēšanas rezultāti un eksperimenti parādīja, ka sekotājam ir svarīgs profila izskats un noformējums. Izrādījās ka masu sekošana un profila noformējums ir visefektīvākie paņēmieni sekotāju piesaistīšanai
The purpose of the bachelor thesis " Marketing activities of Instagram blogers and methods of audience attraction" is to explore bloggers’ marketing and audience engagement techniques and tips on Instagram based on perception rules. The thesis uses Festinger's theory of social comparison, Max Worthhammer's "Perception Laws" and non-linear thinking in science. The results of the questionnaires and experiments of bloggers and followers showed that profile look and design are important to the follower. Mass tracking and profile design proved to be the most effective ways to attract followers
The purpose of the bachelor thesis " Marketing activities of Instagram blogers and methods of audience attraction" is to explore bloggers’ marketing and audience engagement techniques and tips on Instagram based on perception rules. The thesis uses Festinger's theory of social comparison, Max Worthhammer's "Perception Laws" and non-linear thinking in science. The results of the questionnaires and experiments of bloggers and followers showed that profile look and design are important to the follower. Mass tracking and profile design proved to be the most effective ways to attract followers