Zīmola “ELKO Grupas” attīstīšana korporatīvās atbildības kontekstā.
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Latvijas Universitāte
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lav
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Maģistra darbs " Zīmola “ELKO Grupas” attīstīšana korporatīvās atbildības kontekstā" analizē zīmola vadības un ilgtspējīgas attīstības mijiedarbību, īpašu uzmanību pievēršot uzņēmuma ELKO Grupa piemēram. Mūsdienu uzņēmējdarbībā korporatīvās atbildības principi kļūst par stratēģisku instrumentu zīmola vērtības veicināšanai, īpaši tehnoloģiju un IT nozarē. Darba teorētiskajā daļā tiek izpētīti zīmola identitātes, vērtību un vadības aspekti, kā arī korporatīvās atbildības loma ilgtspējīgas uzņēmējdarbības kontekstā. Empīriskajā daļā analizēta ELKO Grupa zīmola attīstības stratēģija, ņemot vērā korporatīvās atbildības prakses un IT nozares tendences. Balstoties uz kvalitatīvo un kvantitatīvo pētījumu rezultātiem, tiek izvērtēta zīmola un ilgtspējības savstarpējā ietekme, kā arī klientu un partneru uztvere par uzņēmuma pieeju korporatīvajai atbildībai. Praktiskajā daļā tiek piedāvāti priekšlikumi ELKO Grupa zīmola attīstībai, akcentējot ilgtspējīgas un sociāli atbildīgas prakses ieviešanu, lai stiprinātu uzņēmuma konkurētspēju un zīmola reputāciju tirgū. Darba rezultāti parāda, ka efektīva korporatīvās atbildības integrācija zīmola vadībā ne tikai paaugstina uzņēmuma reputāciju, bet arī veido pievienoto vērtību, kas veicina klientu un partneru lojalitāti. Kopējais darba lapaspušu skaits bez literatūras un avotu saraksta un pielikumiem ir 87 lappuses, 19 attēli un 4 pielikumi. Darbā izmantoti 52 literatūras avoti.
The master's thesis "Development of the brand "ELKO Group" in the context of corporate responsibility" analyzes the interaction of brand management and sustainable development, paying special attention to the example of the company ELKO Group. In modern business, corporate responsibility principles are becoming a strategic tool for promoting brand value, especially in the technology and IT sector. The theoretical part of the work explores aspects of brand identity, values and management, as well as the role of corporate responsibility in the context of sustainable business. The empirical part analyzes the ELKO Group brand development strategy, taking into account corporate responsibility practices and IT industry trends. Based on the results of qualitative and quantitative research, the mutual influence of brand and sustainability is evaluated, as well as the perception of customers and partners about the company's approach to corporate responsibility. The practical part offers proposals for the development of the ELKO Group brand, emphasizing the implementation of sustainable and socially responsible practices in order to strengthen the company's competitiveness and brand reputation in the market. The results of the work show that effective integration of corporate responsibility into brand management not only increases the company's reputation, but also creates added value, which promotes customer and partner loyalty. The total number of pages of the work, excluding the list of literature and sources and appendices, is 87 pages, 19 images and 4 appendices. The work used 52 literature sources.
The master's thesis "Development of the brand "ELKO Group" in the context of corporate responsibility" analyzes the interaction of brand management and sustainable development, paying special attention to the example of the company ELKO Group. In modern business, corporate responsibility principles are becoming a strategic tool for promoting brand value, especially in the technology and IT sector. The theoretical part of the work explores aspects of brand identity, values and management, as well as the role of corporate responsibility in the context of sustainable business. The empirical part analyzes the ELKO Group brand development strategy, taking into account corporate responsibility practices and IT industry trends. Based on the results of qualitative and quantitative research, the mutual influence of brand and sustainability is evaluated, as well as the perception of customers and partners about the company's approach to corporate responsibility. The practical part offers proposals for the development of the ELKO Group brand, emphasizing the implementation of sustainable and socially responsible practices in order to strengthen the company's competitiveness and brand reputation in the market. The results of the work show that effective integration of corporate responsibility into brand management not only increases the company's reputation, but also creates added value, which promotes customer and partner loyalty. The total number of pages of the work, excluding the list of literature and sources and appendices, is 87 pages, 19 images and 4 appendices. The work used 52 literature sources.