Krāsu un emociju saistības atkarība no vecuma
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Latvijas Universitāte
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lav
Abstract
Šajā pētījumā analizēta krāsu un emociju savstarpējā saistība, kā arī novērtēta dzimuma un vecuma ietekme uz krāsu emocionālo uztveri. Pētījuma mērķis ir noskaidrot vai un kā krāsa un emocijā savā starpā ir saistītas, kā arī vai un kā vecums ietekmē krāsu un emociju saistību. Pētījumā piedalījās 101 dalībnieks vecuma grupās 18-29 gadi, 30-49 gadi, 50+ gadi. Lai īstenotu pētījuma mērķus tika ievākti kvantitatīvi dati, izmantojot Šķiltera un citu (2023) pētījumā izmantotās krāsu emociju vērtējuma skalas. Izmantojot šo skalu, tika analizētas deviņas krāsas un to uztvere dažādās 12 emocionālajās dimensijās (piemēram, silts–auksts, aktīvs–pasīvs, patīkams–nepatīkams). Pētījuma rezultāti apliecina, ka krāsām piemīt izteikta emocionāla iedarbība: piemēram, zaļā krāsa biežāk tika saistīta ar mieru un harmoniju, savukārt sarkanā – ar saspringumu un intensitāti. Būtiskas atšķirības konstatētas dzimuma griezumā – sievietes biežāk asociēja krāsas ar pozitīvākām emocijām nekā vīrieši, īpaši attiecībā uz dzelteno un oranžo krāsu. Vecuma ietekme uz uztveri bija mazāk izteikta, tomēr noteiktās dimensijās (piemēram, baltās krāsas interpretācijā) atklājās paaudžu atšķirības. Pētījumā izmantotās semantiskās skalas izrādījās efektīvas, taču ar zināmiem ierobežojumiem, jo emocionālā uztvere ir subjektīva un kontekstuāli mainīga. Rezultāti uzsver nepieciešamību pievērst uzmanību krāsu izvēlei dizainā, mārketingā un vides veidošanā, kā arī norāda uz turpmāku pētījumu nepieciešamību šajā starpdisciplinārajā jomā.
This study examines the relationship between colors and emotions, as well as the influence of gender and age on the emotional perception of colors. The aim of the study is to determine whether and how colour and emotion are related, as well as whether and how age influences the association between colour and emotion. The study involved 101 participants in the age groups 18–29 years, 30–49 years, and 50+ years. In order to achieve the aims of the study, quantitative data were collected using the colour-emotion rating scales applied in the study by Šķilters et al. (2023). Using this scale, nine colors were evaluated across 12 various emotional dimensions (e.g., warm–cold, active–passive, pleasant–unpleasant). The findings confirm that colors possess significant emotional impact: for instance, green was commonly associated with calmness and harmony, while red evoked tension and intensity. Notable gender differences were identified—female participants tended to associate colors, particularly yellow and orange, with more positive emotions compared to male participants. While the influence of age was less pronounced, generational differences emerged in the perception of certain colors, such as white. The semantic scales employed in the study proved effective but had limitations, as emotional perception remains subjective and culturally contextual. These results highlight the importance of thoughtful color selection in design, marketing, and environmental planning, and point to the need for further interdisciplinary research in this field.
This study examines the relationship between colors and emotions, as well as the influence of gender and age on the emotional perception of colors. The aim of the study is to determine whether and how colour and emotion are related, as well as whether and how age influences the association between colour and emotion. The study involved 101 participants in the age groups 18–29 years, 30–49 years, and 50+ years. In order to achieve the aims of the study, quantitative data were collected using the colour-emotion rating scales applied in the study by Šķilters et al. (2023). Using this scale, nine colors were evaluated across 12 various emotional dimensions (e.g., warm–cold, active–passive, pleasant–unpleasant). The findings confirm that colors possess significant emotional impact: for instance, green was commonly associated with calmness and harmony, while red evoked tension and intensity. Notable gender differences were identified—female participants tended to associate colors, particularly yellow and orange, with more positive emotions compared to male participants. While the influence of age was less pronounced, generational differences emerged in the perception of certain colors, such as white. The semantic scales employed in the study proved effective but had limitations, as emotional perception remains subjective and culturally contextual. These results highlight the importance of thoughtful color selection in design, marketing, and environmental planning, and point to the need for further interdisciplinary research in this field.