Starptautiskās reklāmas efektīva komunikācija
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Latvijas Universitāte
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Darbā izklāstīta starptautiskās reklāmas efektīva komunikācija - teorētiskajā un praktiskajā interpretācijā. Bakalaura darba pirmajā daļā autors teorētiski pamato mārketinga komunikāciju procesu, reklāmas veidus un reklāmas lomu sabiedrībā. Bakalaura darbs sastāv no 93 lapām, 3 attēliem, 5 tabulām, darbā izmantots 51 literatūras avots.
This paper reflects the effective communication of international publicity – theoretical and practical interpretation. The first part of the Bachelor degree paper theoretically justifies the process of marketing communication, means of publicity and its role in society. The Bachelor degree paper consists of 93 pages, 3 images, 5 tables; 51 bibliography sources have been used in the work.
This paper reflects the effective communication of international publicity – theoretical and practical interpretation. The first part of the Bachelor degree paper theoretically justifies the process of marketing communication, means of publicity and its role in society. The Bachelor degree paper consists of 93 pages, 3 images, 5 tables; 51 bibliography sources have been used in the work.