Mārketinga vides faktori un to ietekme uz uzņēmuma darbību
Loading...
Date
Authors
Advisor
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Language
N/A
Abstract
Bakalaura darba nosaukums ir „Mārketinga vides faktori un to ietekme uz uzņēmuma darbību”.
Bakalaura darba mērķis ir veikt mārketinga vides analīzi, kā arī novērtēt iekšējas un ārējas mārketinga vides ietekmi uz „Ave Trans Group” uzņēmuma darbību.
Darbā tiek apskatīti mārketinga vides teorētiskie aspekti, kā arī holdinga kompānijas „Ave Trans Group” mārketinga vidi ietekmējošie faktori, un ir piedāvāta dotā uzņēmuma mārketinga vides analīze, kā arī veikta anketēšana un anketu analīze.
Darbs izstrādāts uz 65 lpp, ar 3 nodaļām un 13 apakšnodaļām, 5 tabulām, 22 attēliem, apskatīti 27 avoti un pievienoti 2 pielikumi.
Atslēgvārdi – mārketings, mārketinga iekšējā vide, mārketinga ārējā vide.
The topic of Bachelor’s paper is „The factors of marketing environment and its impact on the operation of company”. Bachelor’s paper is to engage in the marketing environment analysis and to assess the internal and external marketing environment of the “Ave Trans Group” business. The paper addresses the theoretical aspects of the marketing environment, as well as the holding company’s “Ave Trans Group” marketing environmental impacts, and is offered for a given company’s marketing environment analysis, as well as in the questionnaire survey and analysis. The investigations performed on 65 pages, with 3 sections and 13 subsections, 5 tables, 22 figures, 27 sources examined and 2 appendixes. Keywords - marketing, internal marketing environment, external marketing environment.
The topic of Bachelor’s paper is „The factors of marketing environment and its impact on the operation of company”. Bachelor’s paper is to engage in the marketing environment analysis and to assess the internal and external marketing environment of the “Ave Trans Group” business. The paper addresses the theoretical aspects of the marketing environment, as well as the holding company’s “Ave Trans Group” marketing environmental impacts, and is offered for a given company’s marketing environment analysis, as well as in the questionnaire survey and analysis. The investigations performed on 65 pages, with 3 sections and 13 subsections, 5 tables, 22 figures, 27 sources examined and 2 appendixes. Keywords - marketing, internal marketing environment, external marketing environment.