Uzņēmumu “DPD” un “Omniva” komunikācijas analīze sociālajos medijos “Facebook” un “Instagram” 2020. - 2021. gadā
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Latvijas Universitāte
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lav
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Bakalaura darba “Uzņēmumu “DPD” un “Omniva” komunikācijas analīze sociālajos medijos “Facebook” un “Instagram” 2020. - 2021. gadā” mērķis ir noskaidrot un salīdzināt divus vienas sfēras uzņēmumu komunikāciju sociālo tīklu vietnēs “Facebook” un “Instagram” 2020. un 2021. gadā, kā arī uzzināt sociālo tīklu lietotāju domas par uzņēmumu komunikāciju sociālo tīklu vietnēs. Darbu veido teorētiskā bāze par zīmolu un mārketinga komunikāciju, sociālo tīklu vietnēm un medija lietojuma un apmierinājuma teoriju. Datu ieguvei izmantota kvantitatīvā kontentanalīze, aptauja un intervija. Rezultāti liecina, ka abi uzņēmumi publicē salīdzinoši līdzīgu saturu, bet katram uzņēmumam ir savas uzmanības pievēršanas metodes, kā arī, ka sociālo tīklu lietotāji dod priekšroku izklaidējošam saturam.
Bachelor’s thesis “The communication analysis of companies "DPD" and "Omniva" on social media sites "Facebook" and "Instagram" in 2020. – 2021.” aims to find out and compare communication of two companies in the same sphere on social networking sites “Facebook” and “Instagram” in 2020 and 2021, as well as find out the thoughts of social network users on corporate communication on social networking sites. The work consists of a theoretical basis for branding and marketing communications, social networking sites and media use and gratification theory. Quantitative content analysis, survey and interview were used to obtain data. The results show that both companies publish relatively similar content, but each company has its own methods of drawing attention, and users of social networks prefer entertaining content.
Bachelor’s thesis “The communication analysis of companies "DPD" and "Omniva" on social media sites "Facebook" and "Instagram" in 2020. – 2021.” aims to find out and compare communication of two companies in the same sphere on social networking sites “Facebook” and “Instagram” in 2020 and 2021, as well as find out the thoughts of social network users on corporate communication on social networking sites. The work consists of a theoretical basis for branding and marketing communications, social networking sites and media use and gratification theory. Quantitative content analysis, survey and interview were used to obtain data. The results show that both companies publish relatively similar content, but each company has its own methods of drawing attention, and users of social networks prefer entertaining content.