Uzņēmuma SIA “H&M Hennes & Mauritz” konkurētspējas novērtējums un pilnveides iespējas.
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Latvijas Universitāte
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lav
Abstract
Bakalaura darbā analizēta SIA “H&M Hennes & Mauritz” konkurētspēja Latvijas ātrās modes tirgū, ņemot vērā pieaugošo konkurenci un mainīgās patērētāju vajadzības. Pētījuma mērķis bija novērtēt uzņēmuma konkurētspēju un izstrādāt priekšlikumus tās pilnveidošanai, balstoties uz mūsdienu ietekmējošajiem faktoriem. Pirmajā nodaļā tika noteikta konkurētspējas loma uzņēmējdarbībā, galvenie konkurētspēju ietekmējošie faktori un novērtēšanas pieejas. Otrajā nodaļā veikta uzņēmuma konkurētspējas analīze, pielietojot SVID, finanšu un konkurentu analīzi. Trešajā nodaļā ir veiktas intervijas ar uzņēmuma pārstāvjiem. Rezultātā tika izdarīti secinājumi par identificētajiem pilnveides virzieniem un izteikti atbilstoši priekšlikumi. Darbs sastāv no 67 lappusēm. Darbā ir 3 tabulas un 5 pielikumi.
The bachelor's thesis analyzes the competitiveness of SIA “H&M Hennes & Mauritz” in the Latvian fast fashion market, taking into account the growing competition and changing consumer needs. The aim of the research was to evaluate the company’s competitiveness and develop proposals for its improvement based on current influencing factors. The first chapter outlines the role of competitiveness in business, the main influencing factors, and evaluation approaches. The second chapter provides an analysis of the company’s competitiveness using SWOT analysis, financial data, and competitor evaluation. The third chapter presents interviews with company representatives. As a result, conclusions were drawn regarding the identified improvement directions, and appropriate proposals were made. The thesis consists of 67 pages. It includes 3 tables and 5 attachments.
The bachelor's thesis analyzes the competitiveness of SIA “H&M Hennes & Mauritz” in the Latvian fast fashion market, taking into account the growing competition and changing consumer needs. The aim of the research was to evaluate the company’s competitiveness and develop proposals for its improvement based on current influencing factors. The first chapter outlines the role of competitiveness in business, the main influencing factors, and evaluation approaches. The second chapter provides an analysis of the company’s competitiveness using SWOT analysis, financial data, and competitor evaluation. The third chapter presents interviews with company representatives. As a result, conclusions were drawn regarding the identified improvement directions, and appropriate proposals were made. The thesis consists of 67 pages. It includes 3 tables and 5 attachments.