Sociālo mediju marketinga izmantošanas novērtējums Latvijas mazajos un vidējos uzņēmumos un pilnveides iespējas.
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Latvijas Universitāte
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lav
Abstract
Bakalaura darba tēma ir "Sociālo mediju marketinga izmantošanas novērtējums Latvijas mazajos un vidējos uzņēmumos un pilnveides iespējas". Darbā tiek analizēta sociālo mediju nozīme Latvijas mazo un vidējo uzņēmumu attīstībā, īpašu uzmanību pievēršot zīmola veidošanai, reklāmai un pārdošanas veicināšanai. Darba mērķis novērtēt sociālo mediju ietekmi uz mazo un vidējo uzņēmumu darbību Latvijā un sniegt praktiskus priekšlikumus uzņēmējdarbības attīstības veicināšanai. Empīriskajā daļā veikta uzņēmēju aptauja, lai iegūtu datus par Latvijas mazo un vidējo uzņēmumu sociālo mediju mārketinga pieredzi, izmantotajām platformām, satura veidiem, reklāmas aktivitātēm un vērtējumu par efektivitāti. Pamatojoties uz iegūtajiem rezultātiem, darbā sniegti priekšlikumi, kā uzlabot sociālo mediju izmantošanu, lai efektīvāk sasniegtu mērķauditoriju un uzlabotu pārdošanas rezultātus. Darbs sastāv no 64 lpp., darbā iekļauti 18 attēli un 1 tabula
The topic of the bachelor’s thesis is "Assessment of social media marketing use in Latvian small and medium-sized enterprises and opportunities for improvement." The thesis analyzes the importance of social media in the development of small and medium-sized enterprises (SMEs) in Latvia, with particular focus on brand building, advertising, and sales promotion. The aim of the thesis is to assess the impact of social media on the operations of SMEs in Latvia and to provide practical recommendations for promoting business development. In the empirical part, a survey of entrepreneurs was conducted to collect data on the social media marketing experience of Latvian SMEs, the platforms used, types of content, advertising activities, and their evaluation of effectiveness. Based on the obtained results, the thesis offers suggestions for improving the use of social media in order to more effectively reach target audiences and enhance sales performance. The thesis consists of 64 pages, and includes 18 figures and 1 table.
The topic of the bachelor’s thesis is "Assessment of social media marketing use in Latvian small and medium-sized enterprises and opportunities for improvement." The thesis analyzes the importance of social media in the development of small and medium-sized enterprises (SMEs) in Latvia, with particular focus on brand building, advertising, and sales promotion. The aim of the thesis is to assess the impact of social media on the operations of SMEs in Latvia and to provide practical recommendations for promoting business development. In the empirical part, a survey of entrepreneurs was conducted to collect data on the social media marketing experience of Latvian SMEs, the platforms used, types of content, advertising activities, and their evaluation of effectiveness. Based on the obtained results, the thesis offers suggestions for improving the use of social media in order to more effectively reach target audiences and enhance sales performance. The thesis consists of 64 pages, and includes 18 figures and 1 table.