Consumer protection in relation to direct marketing - targeted advertising under EU e-commerce legislation
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Öffnen
Autor
Šampiņa, Ilze
Co-author
Riga Graduate School of Law
Advisor
Ratniece, Laura
Datum
2018Metadata
Zur LanganzeigeZusammenfassung
The thesis analyses issues on consumer protection in the context of direct marketing – targeted advertising under EU e-commerce legislation. The research provides an in-depth examination of aspects concerning the linkage between consumer protection, on the one hand, and traders’ interests in developing business and providing information about their products and services to consumers, on the other hand.