A/S „Valmieras piens” mārketinga komunikāciju analīze un komunikāciju plāna izstrāde
Author
Cepko, Oksana
Co-author
Latvijas Universitāte. Ekonomikas un vadības fakultāte
Advisor
Šalkovska, Jeļena
Date
2010Metadata
Show full item recordAbstract
Bakalaura darbs „A/S „Valmieras piens” marketinga komunikaciju analize un
komunikaciju plana izstrade”. Bakalaura darba merkis ir, pamatojoties uz teorijas atzinam par
marketinga komunikacijam, izanalizet A/S „Valmieras piens” uznemuma marketinga
komunikaciju aktivitates un izstradat jauno marketinga komunikaciju planu, lai uzlabotu
uznemuma darbibas efektivitati. Marketinga komunikacijas plans izveidots jogurta dzerienu
serijai „Bi’OK”.
Darba pirmaja nodala autore peta dažados literaturas avotos pieejamo teoriju par
marketinga komunikaciju veidiem, to butibu un ipatnibam. Šeit ari tiek aplukota informacija
par tiešo marketingu, kas pasakumi var butiski ietekmetu uznemuma efektiva darbiba. Otra
nodala ietver sevi A/S „Valmieras piens” veikto marketinga komunikaciju veidu analizi un
SVID analizi. Katram marketinga komunikaciju veidam tiek veltitas atseviškas apakšnodalas,
lai izpetitu to butibu. Treša nodala autore veido marketinga komunikaciju planu jogurta
dzerienu serijai „Bi’OK”.
Darba kopejais apjoms, neskaitot pielikumus, ir 66 lapaspuses. Darba ir ieklautas 11
tabulas, 15 atteli, 2 pielikumi. Literaturas saraksta tika ieklauti 46 izmantotas literaturas avoti,
t.sk. 1 arvalstu. Bachelor’s thesis is named “Marketing Communications Analysis and development
of communications plan of JSC “Valmieras piens””. Bachelor's goal is an analysis of the A/S
„Valmieras piens” company's marketing communications activities and development of new
marketing communications plan in order to improve business performance, based on the
knowledge of theory of marketing communications, Marketing communications plan is
designed for the yogurt drinks series „Bi'OK”.
In the first chapter the author explores various theories based on available literature of
marketing communications,explores its nature and characteristics. First chapter also
considers information of direct marketing, which measures can significantly influence the
efficiency of company’s activities. Chapter Two includes an overview of A/S „ Valmieras
piens " marketing communications methods and SWOT analysis. Separate subdivision is
devoted to an each type of marketing communication methods in order to explore their true
nature. In the third chapter author creates a marketing communications plan for the yoghurt
drink series' Bi'OK.
The Bachelor’s thesis consists of 66 pages, not including appendixes. The thesis
includes 11 tables, 15 pictures, 2 appendixes. Bibliography contains 46 sources of literature,
including 1 source of foreign language origin.