Konceptuālā analīze korporatīvās sociālās atbildības piemērošanai Latvijā: pieejas pielāgošana vietējiem uzņēmumiem.

Abstract

This paper aims at evaluating Corporate Social Responsibility in Latvia and investigating to which extent it differs from the European model. The exploration focuses on several aspects from the promotion of CSR through CSR awareness-raising initiatives, to the conceptual background, theories and definitions of CSR. In addition, a major accent is given to the local businesses (SMEs) as they represent a dominant impact on the community and on society as a whole as well as the common difficulty in Europe in terms of CSR acceptance and engagement. This study supports the view that local businesses are fundamentally different from large organizations and thus require a tailored approach of CSR based on founding principles that can be related to the “Social Capital theory”.