Browsing Bakalaura un maģistra darbi (BVEF) / Bachelor's and Master's theses by Subject "Cross border"
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Pārrobežu mārketinga vadība: kanāli un stratēģijas
(Latvijas Universitāte, 2020)The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired ...