Browsing Raksti konferenču krājumā un tēzes (BVEF) / Conference Papers and Abstracts by Author "Batraga, Anda"
Now showing items 1-6 of 6
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Improved innovative product strategy assessment model in market research context
Braslina, Liga; Batraga, Anda; Skiltere, Daina; Legzdina, Aija; Braslins, Girts; Cildermane, Eva (University of Latvia, 2019)In the innovation economy, companies more often face the need quickly and efficiently evaluate not only their existing product and service portfolios in the context of the industry’s potential, but also evaluate theoretical ... -
Influence of integrated marketing communication tools upon consumers’ buying decisions in the context of sustainability
Batraga, Anda; Skiltere, Daina; Salkovska, Jelena; Bormane, Santa; Legzdina, Aija (University of Latvia, 2019)A topical business subject of nowadays is the influence of integrated marketing communications (IMC) for sustainability upon various consumer audiences and their buying decisions. From the standpoint of businesses the use ... -
Latvian pharmaceutical market: a review of marketing components and development trends
Kite, Matiss; Batraga, Anda; Salkovska, Jelena (University of Latvia, 2021)In-depth market assessment is crucial prior making investments into product development and decisions on marketing strategy, especially in markets with small volume and low value like Latvian pharmaceutical market. Transparent ... -
Possibilities of using chatbots in digital marketing strategy of Latvian companies
Salkovska, Jelena; Batraga, Anda; Kaibe, Liene (University of Latvia, 2021): Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers' experience and increasing their engagement. In a competitive environment, the companies ... -
Possible consequences of Brexit on European pharmaceutical market
Batraga, Anda; Kite, Matiss; Duboviks, Janis; Salkovska, Jelena (University of Latvia, 2020)Brexit has been a hot topic of discussions since the referendum held in June 23 2016; the long and difficult negotiations and multiple delays of the Brexit have caused uncertainty and confusion in pharmaceutical industry ... -
Radio listeners’ downward trends and changing profile in the Latvian market
Batraga, Anda; Rukers, Ilgvars; Salkovska, Jelena (University of Latvia, 2020)The purpose of this research is under the scope of radio marketing strategy decisions indicate main reasons, which lead to diminishing number of radio listeners in general, as well as determination of radio listeners’ ...