Browsing Raksti konferenču krājumā un tēzes (BVEF) / Conference Papers and Abstracts by Subject "brand"

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    • Radio listeners’ downward trends and changing profile in the Latvian market 

      Batraga, Anda; Rukers, Ilgvars; Salkovska, Jelena (University of Latvia, 2020)
      The purpose of this research is under the scope of radio marketing strategy decisions indicate main reasons, which lead to diminishing number of radio listeners in general, as well as determination of radio listeners’ ...