Browsing Biznesa, vadības un ekonomikas fakultāte / Faculty of Business, Management and Economics by Subject "macro-social marketing"
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Macro-social marketing as a government’s opportunity to make a positive influence on societal behaviour
(University of Latvia, 2020)Governments work hard to make their district a better place to live, sometimes when society does not recognize what has been done and it indicates the real issue – information asymmetry. To improve information flow ...