Browsing Biznesa, vadības un ekonomikas fakultāte / Faculty of Business, Management and Economics by Subject "radio"
Now showing items 1-1 of 1
-
Radio listeners’ downward trends and changing profile in the Latvian market
(University of Latvia, 2020)The purpose of this research is under the scope of radio marketing strategy decisions indicate main reasons, which lead to diminishing number of radio listeners in general, as well as determination of radio listeners’ ...