Search
Now showing items 1-2 of 2
Influence of integrated marketing communication tools upon consumers’ buying decisions in the context of sustainability
(University of Latvia, 2019)
A topical business subject of nowadays is the influence of integrated marketing communications (IMC) for
sustainability upon various consumer audiences and their buying decisions. From the standpoint of businesses the use ...
Improved innovative product strategy assessment model in market research context
(University of Latvia, 2019)
In the innovation economy, companies more often face the need quickly and efficiently evaluate not only
their existing product and service portfolios in the context of the industry’s potential, but also evaluate theoretical ...