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Latvian pharmaceutical market: a review of marketing components and development trends
(University of Latvia, 2021)
In-depth market assessment is crucial prior making investments into product development and decisions on marketing strategy, especially in markets with small volume and low value like Latvian pharmaceutical market. Transparent ...
Possibilities of using chatbots in digital marketing strategy of Latvian companies
(University of Latvia, 2021)
: Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers'
experience and increasing their engagement. In a competitive environment, the companies ...