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Possible consequences of Brexit on European pharmaceutical market
(University of Latvia, 2020)
Brexit has been a hot topic of discussions since the referendum held in June 23 2016; the long and
difficult negotiations and multiple delays of the Brexit have caused uncertainty and confusion in pharmaceutical
industry ...
Radio listeners’ downward trends and changing profile in the Latvian market
(University of Latvia, 2020)
The purpose of this research is under the scope of radio marketing strategy decisions indicate main
reasons, which lead to diminishing number of radio listeners in general, as well as determination of radio listeners’ ...
Latvian pharmaceutical market: a review of marketing components and development trends
(University of Latvia, 2021)
In-depth market assessment is crucial prior making investments into product development and decisions on marketing strategy, especially in markets with small volume and low value like Latvian pharmaceutical market. Transparent ...
Possibilities of using chatbots in digital marketing strategy of Latvian companies
(University of Latvia, 2021)
: Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers'
experience and increasing their engagement. In a competitive environment, the companies ...